Local Vibe
Motion Package, Brand Identity

Local Vibe is a unique and colorful rebrand project created for several local tv stations across the country owned by Hearst. The Local Vibe graphic Package responds to specific necessities for the local stations, its programing and audiences — and has a distinct personality that is deeply rooted in localism and community connection.

As part of the graphic design team, I was involved in the creation and art direction of graphic elements, styleframes, motion graphics, line art and logos for different day-time sections.