Hearst First
Brand Identity,
Packaging

Hearst First is an initiative to brand one of the most important days of an employee at Hearst: the first day of work. The idea behind this project is to create a memorable experience that would create a great first impression. The employee receives a gift box with different branded products from Hearst and other business divisions.

The use of a colorful identity and illustrations that shows the multicultural nature of Hearst was important to the project in order to communicate and embrace the DEI (Diversity, equity and inclusion) initiatives and effort the company is making.